If you are like most locally based businesses that have ventured onto the web to gain more exposure, you’ve purchased a basic website from a local web design firm or have tackled web design yourself. Many local business owners expect their snappy new website to automatically bring hundreds, if not thousands, of visitors and customers. They are sorely disappointed when it does not.
The primary reason the site receives little traffic is search engines barely know it exists, if they know at all. Many local websites are designed for good looks that impress the business owner. They are often not designed with search in mind as many web design companies are solely focused on design and know little about incorporating search optimization.
We find that most of our clients are focused on running the day-to-day operation of their business, not running a website. Promoting a website online requires a different set of skills which many do not understand or have the time to learn. The Internet is still a relatively new, highly technological medium, and many people are unaware of how it operates. For this reason they don’t know where to start, or even ask the right questions, in order to get people to view their site.