When first we began our local SEO services it was all about organic search. This was before Google began showing Maps results mixed into the search results when using a local search query ,combination of a business name, domain name, city name, state and zip code (Point of Interest). Today organic SEO is still just as important as ever. Not everyone bothers to click a Maps result. In fact most still scroll down to the main organic results.
Through organic SEO we can also target a much wider range of keywords. This is the ‘long tail of search”. People conduct their searching in different ways and not everyone goes for the obvious city name + business type. Some get very specific about the type of service they want. For example, somebody looking for a plumber might type “city name plumber” while somebody else uses “city name toilet repair”.
We maximize the local exposure for our clients by covering not only the obvious keywords but all those too more obscure ones, as well. The common keywords may deliver the most traffic but those little long tail searches tend to convert into real customers at a much higher rate as they indicate a very specific intent. And there are a lot of those little keywords that all add up to more traffic combined than for the big main keyword. So they are well worth going after.